🎥 Watch the video above to hear Keith from Target Property Spain explain how local expertise helped one client avoid overpaying by €100,000.
When it comes to buying a home in Mijas Costa, one of the biggest advantages you can have is working with an agent who truly knows the local market. It’s not just about finding listings — it’s about understanding why some properties are priced the way they are, what’s realistic, and what’s not.
In this video, Keith shares a real example that perfectly illustrates why local knowledge can make or break a deal.
A Real Example from Mijas Costa
Recently, we had clients interested in a townhouse listed at €500,000 in a well-known community in Mijas Costa. At first glance, the price looked fair — there were two other properties in the same complex listed at around the same level.
But because of our deep understanding of the area, we knew there was more to the story. Just a few months earlier, another homeowner in that community had carried out a full, high-quality renovation — a stunning job, with all the modern touches. That renovated townhouse originally went on the market at €550,000, dropped to €520,000, and eventually sold for €500,000 — a fair price for its level of quality and finish.
The problem came when three of the neighbours decided to list their own homes — all unrenovated and in original condition — at the same €500,000 price, hoping to match that previous sale.
In reality, the true market value for those unrenovated homes was closer to €400,000.
Knowledge That Protects Your Investment
Because our team knew the background and actual sales history of that community, we were able to advise our clients not to overpay. Instead, we found them a property elsewhere that offered real value for money — saving them around €100,000 in the process.
This story highlights exactly why it’s essential to have an agent with in-depth local experience when buying property on the Costa del Sol. Market values can vary dramatically from one development to another, even between properties in the same complex. Without someone who knows the local market inside out, it’s easy to make a costly mistake.
Why Buyers Choose Target Property Spain
At Target Property Spain, we believe our role goes beyond finding listings. We provide buyers with honest advice, market context, and local expertise so they can make informed, confident decisions. Whether you’re searching in Calahonda, Riviera del Sol, La Cala de Mijas, or anywhere across Mijas Costa, our goal is to ensure you buy smart — not just buy.
If you’re considering purchasing property on the Costa del Sol, make sure you have an agent who knows the area, the communities, and the stories behind the numbers.