Many sellers in Mijas Costa find themselves wondering why their property has been sitting on the market longer than expected. The reality is that the local market is competitive and fast-paced, and when certain mistakes are made, properties can go stale quickly.
The good news? Most issues are fully fixable once identified.
Below are the Top 3 reasons homes fail to sell in Mijas Costa, based on real trends observed in the market.
1. The Asking Price Is Based on What’s For Sale, Not What’s Sold
This is by far the most common issue.
Most homeowners look at what’s currently listed online and use those figures as a pricing guide. But the truth is this:
Many of the homes advertised online are overpriced and have been sitting unsold for months.
They do not represent market value—and relying on these listings creates a false sense of what a property is worth.
Serious pricing should always be based on recent sold comparables.
What buyers have actually paid in the last 3–6 months is what defines today’s market—not inflated asking prices from unsold properties.
When a home is priced using inaccurate benchmarks, enquiries slow, viewings drop, and the listing quickly loses momentum.
2. The Property Presentation Doesn’t Meet Buyer Expectations
Buyer behaviour has evolved dramatically—especially among expats relocating from the UK, Scandinavia, the Netherlands, Germany, and Ireland. They expect to “fall in love” with a property before they ever step foot on a plane.
That requires more than standard photos.
🟦 Professional video tours have become a must.
They increase engagement, highlight the flow and lifestyle of the home, and help international buyers emotionally connect with the property.
Video often becomes the deciding factor for whether a buyer books a viewing or scrolls past.
Better presentation leads to stronger interest, better-quality enquiries, and faster sales.
3. The Marketing Isn’t Targeted to the Right Buyer Groups
The international buyer pool in Mijas Costa is diverse—but specific. A one-size-fits-all marketing strategy rarely works.
Properties need to be positioned for the right audience, whether that’s:
- UK families searching for space and good schools
- Scandinavian buyers prioritising modern design and views
- Remote workers seeking sunshine, terraces, and strong internet
- Retirees wanting easy access and low-maintenance living
When marketing fails to speak directly to the likely buyer demographic, interest can drop dramatically.
Effective marketing is targeted and strategic. Ineffective marketing is generic and passive.
Final Thoughts
Selling a property in Mijas Costa isn’t about luck—it’s about strategy.
✔ A price rooted in real sold data
✔ Presentation that creates immediate emotional impact
✔ Marketing that reaches the correct international buyers
When these three elements are aligned, properties typically sell faster and closer to the expected price.
Need Guidance on Selling in Mijas Costa?
If readers would like personalised advice, a valuation, or help navigating the market, they can get in touch here: