In this week’s Two Minute Tuesdays, Keith from Target Property Spain answers one of the most common questions sellers ask when considering putting their home on the market in Mijas Costa:
“How long does it actually take to sell?”
The honest answer is that once a property is correctly positioned for the current market, the typical timeframe to secure a buyer in Mijas Costa is around three to four months. However, the process is rarely just about the calendar. Successful sales often come down to timing — connecting with the right buyer at the right stage of their property search.
Why the First 7–10 Days Matter More Than Most Sellers Realise
In today’s digital property market, buyers are far more informed and proactive than they were even a few years ago. Serious buyers searching in Mijas Costa typically have property alerts set up across multiple portals, meaning they are notified the moment a new listing goes live.
This means the first 7 to 10 days after listing are critical.
When a property is priced correctly and presented well, it should start generating enquiries almost immediately. If there is little or no interest within the first week to ten days, it is often a clear signal that something isn’t aligned with the market — and more often than not, the issue is price.
As a general rule, when a property is positioned correctly, agents should aim to achieve at least one qualified, ready-to-buy viewing per week. This steady flow of serious interest usually indicates the property is attracting the right buyers and moving in the right direction.
A Real Example from the Mijas Costa Market
Recently, Keith worked with sellers who owned a three-bedroom townhouse in Calahonda. The owners initially hoped to list their property at €480,000.
After launching the property, the first ten days passed with no enquiries at all. Rather than waiting months and hoping the market would respond, the pricing strategy was quickly reassessed against current buyer demand and competing listings.
The price was adjusted slightly to €465,000, bringing it more in line with the active buyer market.
Within the following week, the property generated three serious viewing requests, and one of those buyers made an offer shortly afterwards. The property ultimately sold within six weeks of the price adjustment.
This example highlights an important point: properties don’t usually sell because of time alone — they sell when they are correctly aligned with buyer expectations.
Understanding Today’s Mijas Costa Property Market
The Costa del Sol property market has evolved significantly in recent years. Buyers today rely heavily on online portals, instant alerts, and digital searches, meaning new listings receive their greatest exposure right at the beginning.
When a property launches correctly — with professional presentation, accurate pricing, and targeted marketing — sellers can usually determine very quickly whether they are on the right track.
Instead of waiting months and wondering why a property hasn’t sold, the modern approach allows sellers to read the market response within days and adjust if necessary.
Thinking of Selling in Mijas Costa?
If you’re considering selling your property in Mijas Costa and would like to understand how your home might perform in the current market, the team at Target Property Spain can help.
👉 Contact us here to discuss your property:
https://www.targetpropertyspain.com/contact-us/
Keith regularly shares practical insights for buyers and sellers through his Two Minute Tuesdays series, helping expats navigate the Costa del Sol property market with confidence.