Are you thinking about selling your home in Mijas Costa this year? Whether you’re an expat relocating, downsizing, or looking for a change, one thing is certain: pricing your property correctly is key to a fast and profitable sale.
In 2025, the Costa del Sol real estate market remains competitive, and buyers—particularly from the UK, Scandinavia, and across Europe—are more informed than ever. This guide will help you understand current market trends in Mijas Costa, what buyers are really looking for, and how to price your property to sell quickly without leaving money on the table.
📊 Mijas Costa Property Market Trends 2025
Mijas Costa continues to be a top destination for expats and second-home buyers, thanks to its sunny climate, excellent transport links, and vibrant international community. But the landscape is changing.
Key Market Insights:
- High buyer demand in popular areas like La Cala de Mijas, Riviera del Sol, and Calahonda.
- Increased competition from new build properties and modern developments.
- Buyers prioritise energy-efficient homes, private outdoor space, and modern interiors.
- Well-priced properties are selling faster, often within the first 30 days on market.
If you’re planning to list your property, it’s crucial to understand how your home compares to others in Mijas Costa—and price it accordingly.
💡 Why Pricing Your Property Right Is Crucial
Overpricing your property in 2025 can result in:
- Fewer viewings
- Longer time on the market
- Price reductions later down the line
- Lower final sale price than expected
Correctly priced homes in Mijas Costa are attracting immediate interest and strong offers. When buyers see good value, they act quickly—especially in today’s fast-moving, online-first market.
📍 How to Price Your Home in Mijas Costa the Smart Way
1. Get a Local Property Valuation
Start with a professional property valuation in Mijas Costa. This includes:
- Comparable recently sold properties (not just current listings)
- Market trends in your specific area (urbanisation, golf resort, beachfront)
- Property type, size, condition, and extras (like sea views or terraces)
A local estate agent with experience in selling homes in Mijas Costa will give you the most accurate pricing guidance—not just a generic online estimate.
2. Understand Buyer Psychology
In 2025, expat buyers in Mijas Costa are well-researched and comparison-driven. They’ll be comparing your home to others in the same price range, looking for:
- Modern interiors and updated features
- High-speed internet and good energy ratings
- Walking distance to amenities or transport
- Outdoor terraces, sea views, or communal pools
If your property is outdated or lacks key features, you’ll need to reflect this in your asking price—or invest in staging and improvements.
3. Highlight Value-Boosting Features
Certain features allow you to price more confidently:
- South-facing orientation
- Sea or golf views
- Private garden or rooftop terrace
- Underground parking or storage room
- Energy efficiency certifications (such as A or B-rated EPCs)
Homes in gated communities, beachfront developments, or golf resorts in Mijas Costa often sell for a premium—but only when the price reflects real value.
4. Stage to Sell
To maximise your price, your home needs to look its best. Property presentation in 2025 is more important than ever.
Top Staging Tips for Mijas Costa Sellers:
- Use neutral colours to create a light, airy feel
- Declutter and depersonalise to help buyers visualise
- Add Mediterranean touches—olive trees, fresh flowers, soft linens
- Style your outdoor space—think lounging cushions, a fresh coat of paint, tidy plants
Professional photography and video tours are essential. Over 90% of buyers start their search online, and first impressions count.
⚖️ Pricing Pitfalls to Avoid
- Don’t price based on emotion. Buyers aren’t paying for your memories.
- Avoid leaving “negotiation room.” It often deters interest altogether.
- Ignore agents who tell you what you want to hear. Go with the one who gives you honest, data-backed advice.
🧾 Don’t Forget These Selling Costs
To calculate your net profit, remember to subtract these common costs:
- Estate agent fees (typically 5% + VAT)
- Capital Gains Tax
- Plusvalía tax
- Legal fees
- Energy certificate (EPC)
A trustworthy local estate agent will walk you through these costs so there are no surprises when the sale completes.
✅ Final Word: Price to Sell, Not to Sit
If you want to sell your Mijas Costa property fast in 2025, remember:
- Price it based on current local market data
- Factor in buyer expectations and competition
- Invest in presentation and quality marketing
- Work with a local estate agent who knows the area
The right pricing strategy not only sells your home faster—it helps you achieve the best possible result with less stress and fewer price reductions.
📞 Ready to Sell Your Mijas Costa Property?
We offer free home valuations, expert local market advice, and professional staging and marketing to help you sell your property quickly and at the right price.
👉 Contact us today to book your valuation and discover what your property is really worth in today’s market.